DAYTONA BEACH, Fla. (June 24, 2008) – Daytona 500 Experience, “The Official Attraction of NASCAR” has yet another way for race fans to get immersed in the sport – literally.

 

The Sim Factory LLC, in association with the ARCA RE/MAX Series, Daytona International Speedway and Daytona 500 Experience has added a new ARCA Driver Development Program simulator to the 60,000 square-foot attraction.

 

The exhibit consists of four racing cockpits with 42 Inch LCD screens, professional simulation controls and will be powered by the newly released ARCA SIM RACING 08 software. Visitors of Daytona 500 Experience will have a chance to taste the excitement of racing at “The World Center or Racing” in an ARCA RE/MAX Series racecar. A rather unique part of this exhibit will be the Virtual Spotter’s Stand, where visitors can experience the full immersion of spotter-to-driver communications, a critical and vital part of stock car racing.

 

“This is yet another way for fans to get involved in motorsports,” said Daytona International Speedway President Robin Braig. “We continue to look for ways for fans can learn, take part in, and enjoy the world of motorsports at Daytona 500 Experience.”

 

“We are very proud to have the ARCA SIM RACING software and our provided technologies at such a wonderful facility and believe that it is exhibits like this that will help to not only provide richer experiences for the visitors of the center, but at the same time promote the wonderful world of sim racing”, said Robert Coulter of the Sim Factory LLC.

 

Alli Owens, who resides in the Daytona Beach area and competes on the ARCA RE/MAX Series, visited the attraction and took on the local media as well as Daytona International Speedway President Robin Braig and Daytona 500 Experience General Manager Kim Isemann.

 

“That was really awesome,” said Owens, who races the No. 12 Electrifying Careers Chevrolet in the ARCA RE/MAX Series. “Every time I go to visit anybody who races up in North Carolina whether it’s a Cup guy or a Craftsman Truck driver, right next to the pool table, they’ve always got one of these simulators sitting there. If they got it, you have to know it’s the real deal. We will sit there for hours racing it.”